We have been retained as Wayne Rooney’s media advisers from his teenage years to his current position as captain of England and Manchester United and all-time record goal scorer for each.
We continue to oversee all matters involving the promotion of his brand and the protection of his reputation as one of the UK’s greatest sporting icons, ambassador for the NSPCC.
Recently we have worked for the Wayne Rooney Foundation through which Wayne has pledged to raise £5 million for disadvantaged children in the UK. We handled global publicity around the launch of the Foundation and Wayne’s Manchester United testimonial match achieving high visibility print, broadcast and online coverage.
Wayne’s Testimonial match was the first football match ever to be streamed live on Facebook to its 1.7 billion global users. Under this unique partnership, fans were able to watch the game on Wayne’s and Manchester United’s official Facebook pages which have almost 100 million likes between them. The event trended at the number one spot worldwide for an around two hours.